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Around 1991, pantyhose sales started dropping because office workers were adopting a more casual appearance, wearing slacks with knee-high hose rather than pantyhose. The decline was industry-wide; L'eggs and Hanes continued to hold a dominant position in the dropping hosiery segment, reportedly capturing 50 percent of the market in 1992.
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Pretty Polly was the first hosiery company to advertise on TV in 1980. In 1994 Laura Bailey modelled for the company, then in 1998, Eva Herzigová became the face (and legs) of Pretty Polly advertising. Sara Cox also modelled their hosiery. In 1999 the company launched their first bras, known as bbras.
The company announced it would be online only, with possible plans to create products for sale in department stores and other retail outlets. [24] In 2018, the company's online operations were acquired by the Naked Brand Group Inc. [25] [26] Some of the lingerie worn by the 1950s pin-up Bettie Page was from Frederick's of Hollywood. [5]
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