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It follows criticism that shopping in convenience stores can be more expensive than main supermarkets.
Sainsbury's first lower tier range was called Sainsbury's Economy, which was launched in the 1990s to rival Tesco Value; it was later renamed Sainsbury's Low Price, then Sainsbury's Basics. When Basics was first rolled out, the name of the product and slogan was in a handwritten orange typeface with a simple outline hand drawing of the product.
Sainsbury's Local (a trading name of Sainsbury's Supermarkets Ltd) is a chain of 820 convenience shops operated by the UK's second largest supermarket chain Sainsbury's. [ 1 ] History
On 25 April 2007, Delta Two, a Qatari investment company, bought a 14% stake in Sainsbury's causing its share price to rise 7.17%, and then increased its holding to 17.6%. Its interest in Sainsbury's is thought to centre on its property portfolio. It increased its stake to 25% in June 2007. [87]
Since Sainsbury's acquired Argos, more and more standalone stores have been moved into a nearby Sainsbury's store. On 25 September 2019, Sainsbury's announced that over 50 Argos stores would be closing or relocating in order to cut costs. Stores also began to feature digital computers as well as printed catalogues to save costs.
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