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The sociocultural perspective is a theory used in fields such as psychology and education and is used to describe awareness of circumstances surrounding individuals and how their behaviors are affected specifically by their surrounding, social and cultural factors. According to Catherine A. Sanderson (2010) “Sociocultural perspective: A ...
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Technology then becomes implemented by people in their social and economic contexts and results in a major shaping process. The participatory approach can be combined with three other types of communicative methods to effectively invoke social change. These include: behavior change communication, mass communication, and advocacy communication. [2]
The saying “one size fits all” no longer applies and strategies must be established to successfully communicate with all cultures through marketing techniques. ‘Culture’ has a large influence on marketing strategies as it affects communication channels, consumer behaviour and advertising standards and norms.
Cultural communication is the practice and study of how different cultures communicate within their community by verbal and nonverbal means. [1] Cultural communication can also be referred to as intercultural communication and cross-cultural communication .
Inter-cultural communication principles guide the process of exchanging meaningful and unambiguous information across cultural boundaries, that preserves mutual respect and minimises antagonism. Intercultural communication can be defined simply by the communication between people from two different cultures. [ 1 ]
As international communications, travel, and trade have expanded, some of the communication and cultural divisions have lessened. Books on how to handle and be aware of cultural differences seek to prepare business people and travelers. [2] Immigrants and migrant laborers need to learn the ways of a new culture. [3]
It is related to cultural competence (the skills needed for effective communication with people of other cultures, which includes cross-cultural competence), and is sometimes regarded as the precursor to the achievement of cultural competence, but is a more commonly used term. On the individual level, cultural sensitivity is a state of mind ...