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Corteiz was founded in 2017. It first launched a limited collection of screen-printed t-shirts and crewnecks featuring the Alcatraz logo. [2] The logo is symbolic of the brands main message which is rebellion against convention. [3] The brand has since then expanded its product offering including tracksuits, shoes and bags.
The first product was a basic hat with the logo on the side. [15] Shortly after its founding, ASSC became a popular trend. Some notable celebrities have worn this brand such as Kanye West, BTS, and Kim Kardashian. [16] The brand released exclusively at ComplexCon Sk8-Hi Vans and Nike Air Force 1 Low (24 pairs were sold).
The logo defining the brand started in the early 1980s, when he scrawled his surname on handcrafted boards with a simple broad-tipped marker. [2] [3] He then used the logo on T-shirts, shorts and caps that he sold out of his car around Laguna Beach, California. [4] [5] The signature was derived from that of his uncle, Jan Stussy. [6]
Streetwear is a style of casual clothing which became global in the 1990s. [1] It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. [2]
Supreme is an American clothing brand established in New York City in April 1994. The company focuses on streetwear, skateboarding, and hip hop fashion trends.. In December 2020, the U.S.-based apparel and footwear company VF Corporation bought Supreme for $2.1 billion. [3]
Kith (sometimes stylized as KITH) is an American fashion and lifestyle brand established in New York City in 2011 by Ronnie Fieg. [2]The brand began as a footwear retailer, and later expanded to streetwear and fashion.