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Uncertainty avoidance (UAI): The uncertainty avoidance index is defined as "a society's tolerance for ambiguity", in which people embrace or avert an event of something unexpected, unknown, or away from the status quo. Societies that score a high degree in this index opt for stiff codes of behavior, guidelines, laws, and generally rely on ...
In cross-cultural psychology, uncertainty avoidance is how cultures differ on the amount of tolerance they have of unpredictability. [1] Uncertainty avoidance is one of five key qualities or dimensions measured by the researchers who developed the Hofstede model of cultural dimensions to quantify cultural differences across international lines and better understand why some ideas and business ...
Low uncertainty avoidance cultures accept and feel comfortable in unstructured situations or changeable environments and try to have as few rules as possible; People in these cultures are more tolerant of change and accept risks; Low uncertainty avoidance cultures are Denmark, Jamaica, Ireland, and Singapore. [35] [37]
One study on McDonald's online advertising compared Japan, China, Korea, Hong Kong, Pakistan, Germany, Denmark, Sweden, Norway, Finland, and the United States, and found that in high-context countries, the advertising used more colors, movements, and sounds to give context, while in low-context cultures the advertising focused more on verbal ...
Whereas in individualistic cultures that are low in power, and are uncertainty-avoidance, shame more closely resembles guilt in their parent style. For example, in Asian collectivistic cultures shame is a highly valued emotional response. So much so, that in Japan, which is considered to be a collectivistic culture, many people commit suicide ...
Countries having low uncertainty avoidance have more relaxed attitudes. [ 7 ] Long-Term Orientation (LTO) values associated with Long Term Orientation are thrift and perseverance; values associated with Short Term Orientation are respected for tradition, fulfilling social obligations, and protecting one's 'face'.
Hofstede was a researcher in the fields of organizational studies and more concretely organizational culture, also cultural economics and management. [5] He was a well-known pioneer in his research of cross-cultural groups and organizations and played a major role in developing a systematic framework for assessing and differentiating national cultures and organizational cultures.
Examples of countries with low PDIs include the Netherlands, the United Kingdom, the United States, Germany, and the Nordic countries. [ 13 ] In higher PDI cultures, the power relations are paternalistic and autocratic , and centralized authority exists; there is a wide gap or emotional distance which is perceived to exist among people at ...