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Asics saw the rise of running shoes from the 2000s start to make a comeback in fashion and wanted to take a shoe from its lineup to relaunch. At first, the company was going to go with the Gel-Kayano 13 but ultimately it was Kiko Kostadinov who decided to bring back the "Gel-Kayano 14" as its design made it looked faster. [3]
What made the shoe unique for its time was the triple-density sole used for cushioning, the exposed gel packs that the company frequently used in its shoes, and the split tongue which allowed to more easily put on the shoe. [2] The shoe only lasted in the market for 2 years before Asics replaced it with the Gel-Lyte Ultra in 1992. Despite its ...
Asics generated ¥570.4 billion in net sales and ¥35.2 billion in net income in fiscal year 2023. 50% of the company's income came from the sale of performance running shoes, 33% from other shoes, 6% from apparel and equipment, and 11% from Onitsuka Tiger. 16% of the company's sales were in Japan, 21% in North America, 27% in Europe, 14% in ...
The most famous brand of Onitsuka Tiger shoes is the striped Mexico 66 Line. Asics still sells vintage-style Onitsuka Tiger shoes, including the Mexico 66. In Asics' portfolio, Asics is oriented towards sports performance, Asics Tiger focuses on retro and lifestyle sportswear, and Onitsuka Tiger has premium positioning and designer collaborations.
Women 2.0 is a global network and social platform for aspiring and current female founders of technology ventures. [1] It was founded in April 2006 [ 2 ] and primarily provides an incubator for ideas program for engineers, designers, business, and marketing participants who want to launch and develop their own high-technology ventures.
Achilles Discovered among the Daughters of Lycomedes was the usual moment shown in art, here by Gérard de Lairesse. Rather than allow her son Achilles to die at Troy as prophesied, the nymph Thetis sent him to live at the court of Lycomedes, king of Skyros, disguised as another daughter of the king or as a lady-in-waiting, under the name Pyrrha "the red-haired", Issa, or Kerkysera.
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