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Lay's Wow Chips were fat-free potato chips produced by Frito-Lay containing Olestra. They were first introduced in 1998, and were marketed using the Lay's , Ruffles , Doritos , and Tostitos brands.
Lay's (/ l eɪ z /) is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.
Olestra was approved by the Food and Drug Administration for use as a food additive in 1996 and was initially used in potato chips under the WOW brand by Frito Lay.In 1998, the first year olestra products were marketed nationally after the FDA's Food Advisory Committee confirmed a judgment it made two years earlier, sales were over $400 million.
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An ad campaign in 1969 included the phrase, "It's MUNCHOS!" spoken in a high-pitched voice. The commercials created by Jim Henson featured a spokesman named "Fred" (performed by Jim Henson) who talked about the Munchos and a monster named "Arnold" (performed by Jim Henson in one commercial, [4] Frank Oz in later commercials) who craved the Munchos.
Nutrition facts (12 fl. oz.): 100 cal, 0g total fat, 0g sat fat, 5mg cholesterol, 130mg sodium, 14 g carb, 0g fiber, 13g total sugars, 9g protein, 75mg caffeine RELATED: The 5 Healthiest Drinks ...
Cassava chips being dried in the Democratic Republic of the Congo. Cassava chips are a common food in much of Africa, including the Democratic Republic of the Congo, [15] Ghana [16] and Malawi. [17] In Ghana, cassava chips are called konkonte. [b] Dried cassava chips are also used to supplement the carbohydrate content of livestock feed in ...
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