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The $300 million advertising campaign was designed to challenge Apple's Get a Mac campaign, in which a Microsoft Windows PC is personified as an uninteresting office employee overly concerned with work, by showing everyday people to be PC users, thus breaking the perceived stereotype depicted in the Get a Mac commercials. [4]
The "Get a Mac" campaign was a television advertising campaign created for Apple Inc. (Apple Computer, Inc. at the start of the campaign) by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009. [1] [2] The advertising campaign ran in the United States, Canada, Australia, New Zealand, the United Kingdom, Japan, and ...
To promote its new, ultra-thin iPads, the tech giant on Tuesday released an ad in which an industrial press crushes an array of creative objects to birth a new iPad. ... In that commercial, a ...
Apple uses celebrities, like dancers and singers to star in their Apple Music commercials along with their ear bud commercials starring dancer like Lil Buck. Recently in 2016, Taylor Swift released her new Apple Music ad that featured a Drake song. Not only was this successful for Apple because of the humor of the plot line, but it spurred a ...
Apple's commercial for its newest version of the iPad has left many creators feeling crushed. The tech giant's spot for the iPad Pro depicts items used to make art, like a record player, paint ...
The commercial, which was originally for the Lenovo ThinkPad laptop, began with Wang and Lautman sitting in a field, discussing the device. The new version, however, cuts to a moment where Lautman ...