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Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, [2] which owns the Ed Hardy brand and trademarks. [ 3 ] [ 4 ] The brand has subsequently been extensively licensed, at one point having 70 sublicensees, [ 5 ] selling clothing, accessories, lighters, perfume, hair styling tools, [ 6 ] [ 7 ] [ 8 ] and condoms.
He released a line of Ed Hardy perfumes for men and women. [13] In 2012, he appeared on an episode of Sweden's Next Top Model. [14] In 2011 Christian Audigier sold Ed Hardy to Iconix Brand Management Group. [15]
In 2006 Berman also acquired the exclusive rights to distribute Ed Hardy clothing line and its associated labels in Australia, under the company name Ed Hardy Operations. Berman opened 14 retail stores in the country and signed sublicensing agreements in other Australasian countries.
Converse shoes with designs based on Sailor Jerry tattoo artwork Ad for Sailor Jerry rum in 2010. Sailor Jerry wanted at least one of three protégés/friends – Ed Hardy, Mike Malone, or Zeke Owen – to take over his shop (or else burn it) when he died. [15] [16] Malone purchased the shop and its contents. [16]
Hardy was born on January 5, 1945, in Des Moines, Iowa. [1] He grew up in Corona del Mar, in Newport Beach, California. [2] As a preteen a young Ed Hardy was interested in tattoos: one of his friends' fathers had Army tattoos, and it intrigued him so much that he took pens and colored pencils to draw on other neighborhood kids. [3]
Freeman Hardy Willis branch in Porthmadog, North Wales, in 1987. This subsequently became Stead & Simpson in 1996 and then Shoezone, which closed in May 2023. Freeman, Hardy and Willis is a major chain of footwear retailers in the United Kingdom between 1875 and 1996. Since 2020, it operates exclusively online.