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Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, [2] which owns the Ed Hardy brand and trademarks. [ 3 ] [ 4 ] The brand has subsequently been extensively licensed, at one point having 70 sublicensees, [ 5 ] selling clothing, accessories, lighters, perfume, hair styling tools, [ 6 ] [ 7 ] [ 8 ] and condoms.
Hardy was born on January 5, 1945, in Des Moines, Iowa. [1] He grew up in Corona del Mar, in Newport Beach, California. [2] As a preteen a young Ed Hardy was interested in tattoos: one of his friends' fathers had Army tattoos, and it intrigued him so much that he took pens and colored pencils to draw on other neighborhood kids. [3]
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Originally PONY was known for producing athletic shoes. The company expanded its offerings to include sports clothing, producing streetwear . As a result, PONY has partnered with and been endorsed by non-athlete celebrities including Snoop Dogg , who in 2005 launched his Doggybiscuitz range.
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