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On September 20, 1946, Reid launched her American business, Rose Marie Reid, Inc. However, she still maintained her Canadian business. By 1946, 50% of the swimsuits sold in Canada were her designs. [4] Her swimsuits dominated the American market and were popular in western Europe, South America, and Australia. [1]
To comply with the regulations, swimsuit manufacturers produced two-piece suits with bare midriffs. [37] The fabric shortage continued for some time after the end of the war. Women's swimwear of the 1930s and 1940s incorporated increasing degrees of midriff exposure. Teen magazines of late 1940s and 1950s featured similar designs of midriff ...
Men's swimwear was also going through a metamorphosis; swim suits started to feature more tank tops and even shorter shorts. Fast-forward ten years and the 1930s were embracing a lot more skin.
Jantzen Helanca knitted nylon swimsuit, ca. 1955–1965 "Swim in a Jantzen" sand sculpture advertisement, by John Suchomlin at Manly Beach, Sydney c1940. Heritage sign at Museum railway station, Sydney. During the inter-war years of the late 1920s and early 1930s the company established overseas manufacturing facilities and sales teams, notably ...
Swimsuits, including the Gottex brand popular in Israel and America, were one- or two-piece; some had loose bottoms like shorts with short skirts. [37] High waisted Bikinis appeared in Europe and the South Pacific islands, [38] but were not commonly worn in mainland America until the late 1950s. [36] [39]
It's time to dive into summer with the best swimsuits for women over 50! We've got flattering finds for you in every size and style.