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They wanted to round up people to buy the same product in order to receive a group discount. Founder Eric Lefkofsky wanted the company to pivot in order to focus entirely on group buying. Born from The Point, Groupon was launched in November 2008. [15] [16] [17] The name for the e-commerce platform, Groupon is a portmanteau of "group" and ...
Tuangou, which translates as team buying or group buying (also known as store mobbing), is a recently developed shopping strategy originating in the China. Several people - sometimes friends, but possibly strangers connected over the internet - agree to approach a vendor of a specific product in order to achieve collective bargaining ( haggling ...
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LivingSocial is an online marketplace that allows its registered users to buy and share things to do in their city. [5] Formerly headquartered in Washington, D.C., LivingSocial had roughly 70 million members around the world in 2013. [2]
Groupon is planning an initial public offering that would value the three-year-old online coupon distribution site at as much as $15 billion -- more than double what Google (GOOG) reportedly bid ...