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Doritos comes in flavors that run the gamut from Cool Ranch to Flamin’ Hot Limon. At Super Bowl LIX, however, executives behind the popular chip will focus on a classic recipe. Frito-Lay, the ...
The Doritos' commercial "Pug Attack" tied for first place on the USA Today Ad Meter poll and its creator received a one million dollar bonus from Frito-Lay. The Doritos Super Bowl ad "House Sitting" came in third on the Ad Meter poll and the creator of that spot won a bonus of $400,000.
Patrick Mahomes can finally unveil the top-three fan submissions for Doritos' "Crash the Super Bowl" campaign. Parade: Let's start by talking about your partnership with Doritos—what made you ...
From 2007 to 2016, Doritos fans rose to the Crash the Super Bowl challenge with 30,000 dynamic submissions, with selections narrowed down to one ad, according to the release.
In March 2013, Doritos redesigned its packaging and logo as part of its first global marketing campaign. The "For the Bold" campaign will use crowdsourcing initiatives from 37 countries, emphasizing Dorito's focus on its consumers "living for the moment" attitude. The campaign kicked off at the South by Southwest Music Conference. [57]
The first flavors of Doritos were corn and taco and an early television commercial called Doritos "a swinging, Latin sort of snack." [3] [4] Author Andrew F. Smith noted West's credited contributions to Doritos in his 2006 book, Encyclopedia of Junk Food and Fast Food. [1] [6] West also had a hand in the marketing of Pace salsas and picante ...
Pepsi and Doritos will air three 30-second consumer-created ads during the 2011 Super Bowl broadcast on Feb. 11, "leaving it up to fans to decide whether they submit Doritos ads, Pepsi MAX ads or ...
For his work in this role, he was named to the 2011 iMedia 25 List of Internet Marketing Leaders and Advertisers. [13] Since 2010, Erb has managed partnerships between EA SPORTS' most popular video game franchises and numerous brands, including McDonald's, [14] Nike, [15] Doritos, [16] Susan G. Komen, [17] Louisiana Hot Sauce, [18] and Coors ...