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Iams (/ ˈ aɪ ə m z /) is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide excluding Europe. The food is formulated for the puppy/kitten, adult and mature stages of life. Veterinary formulas for pets with special dietary requirements are also produced. [1]
Dog food for sale at a New Hampshire supermarket. The film begins with, and shows at points throughout, montages of pet food labels from different brands, such as Milk-Bone and Meow Mix. The documentary promotes raw feeding, and criticizes all kibble brands, even ones considered "organic" or "natural". The film also criticizes the fact that pet ...
To raise awareness of Iams' product, Mathile spent weekends at dog shows, handing out samples that his children helped him package in their basement. In 1975, after shortages of ingredients almost drove the company under, Mathile purchased a 50%-ownership interest in the company from founder and owner Paul Iams for $100,000. [ 7 ]
The Bernese Mountain dog is from the Swiss Alps with an ancestry that dates back over 2,000 years to the arrival of mastiff-type dogs from the Roman legions who were crossed with local herding breeds.
When hunger strikes, there's nothing a dog won't do to get some chow. Just ask little Luna the Dachshund, who made it her mission to get a little—actually, a lot—of kibble in a pretty unusual way.
In 1950, he opened his first manufacturing plant in Dayton, Ohio with five employees. He named his first dog food, "Iams 999" to imply that it was nearly perfect. In 1982, Iams sold the business to Clay Mathile, who had joined Iams in 1970 and was Paul's business partner and friend. In 1999, the Mathiles sold The Iams Company to Procter and Gamble.
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