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Originally PONY was known for producing athletic shoes. The company expanded its offerings to include sports clothing, producing streetwear . As a result, PONY has partnered with and been endorsed by non-athlete celebrities including Snoop Dogg , who in 2005 launched his Doggybiscuitz range.
It began in 1934 when the Saad & Cia company, using a new process in the Brazilian manufacturing market with sterilization technology, launched sports shoes on the market. In the following decades the brand, widely recognized by a "torch" in its logo. In 1978, Alpargatas S.A. purchases the brand. [3]
In 1961, it became a public company as the Volume Shoe Corporation, which merged with The May Department Stores Company in 1979. In the 1980s, Payless was widely known in the U.S. for its Pro Wings line of discount sneakers, which often had Velcro straps instead of laces. In 1996, Payless became an independent publicly held company.
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A pair of On Cloud running shoes, depicting the Flag of Switzerland at the heels. On also founded and sponsors the professional running group, On Athletics Club, coached by Dathan Ritzenhein with a roster that contains multiple Olympic finalists. [11] The company also built bobsleigh shoes that were used in the 2022 Winter Olympics. [12]
TechStyle Fashion Group, originally operating under the name JustFab, company was founded by Don Ressler and Adam Goldenberg in March 2010. [8] Its portfolio of brands collaborate with celebrities and influencers to build capsules that resonate with their consumer base. [10]