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2. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Provide Keywords used for websites – useful for competitive analysis. Limitations of Google Ads Keyword Planner: Hides long tail keywords' data as the tool is made for Google Ads and not for SEO purposes. Keywords generated by the device may not produce good results as the tool is targeted towards advertisers and not SEO.

3. Content farm - Wikipedia

   en.wikipedia.org/wiki/Content_farm

   A content farm or content mill is a company that employs freelance creators or uses artificial intelligence (AI) tools to generate a large amount of web content specifically designed to satisfy algorithms for maximal retrieval by search engines, a practice known as search engine optimization (SEO).

4. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

5. Search analytics - Wikipedia

   en.wikipedia.org/wiki/Search_analytics

   Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).

6. List of web analytics software - Wikipedia

   en.wikipedia.org/wiki/List_of_web_analytics_software

   Bing Webmaster Tools: Microsoft: Cookies via JavaScript N/A Free Analytics Suite: AT Internet: Mobile ID and Cookies Continuous Negotiable Data Workbench: Adobe Systems: Cookies via JavaScript 6.51 Negotiable Google Analytics: Google: Cookies via JavaScript N/A Free (Standard), $150,000 Annual (Premium) CleverTap: WizRocket, Inc. Cookies via ...

7. Local search engine optimisation - Wikipedia

   en.wikipedia.org/wiki/Local_search_engine...

   Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]