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In 1985, he was one of the key creative executives helping Coca-Cola launch—and handle the subsequent fallout from – New Coke, [7] the company's notorious mistake viewed as a surrender to Pepsi in the "cola wars". [8] It led ultimately to the rebranding of the original formula as "Coca-Cola Classic." [9]
Dominique Reiniche (born 13 July 1955 in Lyon) [1] is a French businesswoman. She has been Chairman Europe of The Coca-Cola Company [2] since January 2013. [3] She was previously president of Coca-Cola Europe, overseeing for 28 countries in the European economic zone, [4] and she has been ranked several times among the 50 most influential women in the world.
People always want to know what it was like working for Coca-Cola, the most recognized brand name in the world. I worked for the company for seven years, and whenever anyone asks, I tell them that ...
Summerfield Johnston Jr. was born in 1932 and grew up on the 4,000-acre Bendabout Farm in McDonald, Bradley County, Tennessee. [2] His grandfather was James F. Johnston, the founder of the Coca-Cola Bottling Company, the first Coca-Cola franchisee.
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Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...