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Molson Coors Beverage Company (NYSE:TAP) has formed a strategic alliance with Fever-Tree Drinks plc to broaden its portfolio of non-alcoholic drinks in the U.S. Beginning on February 1, 2025 ...
According to Molson Coors, Gen Z legal drinking age consumers—or “LDACs” as management calls them—are consuming 20% less alcohol than millennials did when they were the same age.
Molson Coors CEO Gavin Hattersley went on CNBC last year and cited company research showing that a full 30% of Gen Z drinks no alcohol at all. "We're moving into non-alc products," he said at the ...
Blue Moon Brewing Co. is an entity of Tenth and Blake Beer Company, the craft and import division of Molson Coors. [ citation needed ] The grain bill for Blue Moon includes malted barley , white wheat , orange peel , coriander and oats —and is usually served with a slice of orange, which its brewmasters claim accentuates the flavor of the brew.
Molson Coors was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. [1] Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller in 2016. [ 2 ]
In 2016, Molson Coors acquired Miller Brewing Company for approximately US$12 billion. [4] The agreement made Molson Coors the world's third largest brewer. [5] Molson Coors is a publicly traded company on both the New York Stock Exchange and Toronto Stock Exchange. Molson Coors has been a constituent of the S&P500 since 2005. [6]
Mickey's is a brand of malt liquor made by the Miller Brewing Company, [1] a subsidiary of Molson Coors.It has a 5.6% ABV.. The brand was created by Sterling Brewery in Evansville, Indiana, which brewed it from 1962 through 1972, [2] when the company was purchased by the G. Heileman Brewing Company.
Molson Coors saw its US volume spike 5% in Q2 last year as the Bud Light boycott drove drinkers to its brands. It said it held on to 80% of the market share it gained.