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An example of a normative economic statement is as follows: The price of milk should be $6 a gallon to give dairy farmers a higher standard of living. This is a normative statement, because it reflects value judgments; this specific statement makes the judgment that the benefits of the policy outweigh its costs.
In the applied sciences, normative science is a type of information that is developed, presented, or interpreted based on an assumed, usually unstated, preference for a particular outcome, policy or class of policies or outcomes. [1] Regular or traditional science does not presuppose a policy preference, but normative science, by definition ...
Conformity can occur in the presence of others, or when an individual is alone. For example, people tend to follow social norms when eating or when watching television, even if alone. [3] The Asch conformity experiment demonstrates how much influence conformity has on people. In a laboratory experiment, Asch asked 50 male students from ...
Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice .
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
Similar to fashion conformity, the male and the female views of the ideal body image are often affected by normative social influence. [2] Social media and marketing helps to portray what is commonly considered the current view of physical attractiveness by the masses.
For example, "children should eat vegetables", and "those who would sacrifice liberty for security deserve neither" are philosophically normative claims. On the other hand, "vegetables contain a relatively high proportion of vitamins", and "a common consequence of sacrificing liberty for security is a loss of both" are positive claims.
By complying with others' requests and abiding by norms of social exchange (i.e., the norm of reciprocity), individuals adhere to normative social influence and attain the goal of affiliation. [1] [3] An example of both normative and informational social influence is the Solomon Asch line experiments.