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Growth marketing is a holistic and data-driven approach to marketing. It focuses on the entire funnel (rather than just the top of the funnel) and applies the scientific method —formulating hypotheses, testing these hypotheses, then refining or eliminating them.
Growth marketing is a practice that focuses on creating a larger customer base as quickly as possible using modern digital tools and resources. Traditional marketing aims to create brand awareness to attract customers, make sales, and foster long-term customer loyalty.
Growth marketing is finding and repeating ways to acquire, engage and retain more users of your product or service through the use of data insights and experimentation.
Growth marketing is the process of using data gained through marketing campaigns and experimentation to drive growth. It can help you anticipate change and plan your strategies to make constant improvements.
Find out what growth marketing actually means, how to implement a growth marketing strategy through the AARRR framework, and look at real examples of growth marketing.
Growth marketing is the practice of combining customer data, market insights, and creativity to better understand your buyers and amplify every step of the customer journey for them.
Growth marketing, as opposed to traditional marketing, is a data-driven marketing strategy that focuses on both gaining and retaining customers. Traditional marketers can sometimes focus too heavily on the top of the funnel – generating leads and awareness around a brand.