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2. Customer attrition - Wikipedia

   en.wikipedia.org/wiki/Customer_attrition

   Financial services such as banking and insurance use applications of predictive analytics for churn modeling, because customer retention is an essential part of most financial services' business models. Other sectors have also discovered the power of predictive analytics, including retailing, telecommunications and pay-TV operators. One of the ...

3. Predictive analytics - Wikipedia

   en.wikipedia.org/wiki/Predictive_analytics

   Predictive analytics can help underwrite these quantities by predicting the chances of illness, default, bankruptcy, etc. Predictive analytics can streamline the process of customer acquisition by predicting the future risk behavior of a customer using application level data. Predictive analytics in the form of credit scores have reduced the ...

4. Customer lifetime value - Wikipedia

   en.wikipedia.org/wiki/Customer_lifetime_value

   Retention cost, the amount of money a company has to spend in a given period to retain an existing customer. Retention costs include customer support, billing, promotional incentives, etc. Period, the unit of time into which a customer relationship is divided for analysis. A year is the most commonly used period.

5. Uplift modelling - Wikipedia

   en.wikipedia.org/wiki/Uplift_modelling

   Uplift modelling uses a randomised scientific control not only to measure the effectiveness of an action but also to build a predictive model that predicts the incremental response to the action. The response could be a binary variable (for example, a website visit) [1] or a continuous variable (for example, customer revenue). [2]

6. Customer analytics - Wikipedia

   en.wikipedia.org/wiki/Customer_analytics

   Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing , site selection , and customer relationship management .

7. Best HRIS for Small Business: Compare Top HR Software - AOL

   www.aol.com/finance/best-hris-small-business...

   Paycor: The best HR software for small business workforce analytics. ADP Workforce Now : Top HR tools for employee self-service. Deel : A global HRIS platform for hiring and retention.