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Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). ). Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G i
The injector blade was the first to depart from the rectangular dimensions shared by the wedge, standard single-edge, and double-edge blades. The injector, itself, was also the first device intended to reduce the risk of injury from handling blades. The Gillette blade dispenser released in 1947 had the same purpose. [12]
Gillette, however, has a solution. According to Dr. Azadeh Shirazi, its SkinGuard razor comes with a special guard on the blade that prevents it from shaving too close but doesn’t sacrifice ...
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [ 9 ] [ 11 ] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation.
A straight razor with a comb guard and a disposable blade. The first step towards a safer-to-use razor was the guard razor – also called a straight safety razor – which added a protective guard to a regular straight razor. The first such razor was most likely invented by a French cutler Jean-Jacques Perret circa 1762. [13]
American Safety Razor Company is a personal care brand founded in 1906 by a merger of the Gem Cutlery Company and Ever-Ready. It is a principal competitor to Gillette, with which it shared a name from 1901 to 1904, when the latter renamed for its founder, King C. Gillette. [1]