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Business mogul Sean "Diddy" Combs has sued the British beverage company that co-owns his liquor brands, claiming that the spirits giant Diageo has "kneecapped" his Ciroc and DeLeon labels' sales ...
A major branch of Diddy’s businesses was his partnership with liquor company Diageo, through which he began promoting its vodka brand Ciroc nearly 15 years ago.
Cîroc was founded in France by Jean-Sébastien Robicquet, whose family is from the wine-growing region of Bordeaux. [ 18 ] [ 19 ] Robicquet, whose family has been in the wine and spirits business since the early 17th century, had studied winemaking in university before moving into spirits production.
Diageo is now the sole owner of Ciroc vodka and DeLeon tequila, two brands Combs had promoted in the past, […] The post Sean ‘Diddy’ Combs and Diageo settle, withdraw lawsuits in case that ...
At the time, the agreement included a 50/50 split with the company, but now Diageo owns 100% of Ciroc and DeLeón. It’s estimated that Diddy made about $60 million annually from the deal ...
The big break came when hip-hop impresario Sean "Diddy" Combs agreed to sell the drink in his restaurant chain Justin's in New York. Urban and hip-hop groups began to promote the brand in music videos, on stage, and in rap lyrics from Kanye West, R. Kelly, Ludacris, Missy Elliot, Jay-Z, Lil’ Kim, Fabolous and Diddy. Fabolous was instrumental ...
Rapper, producer and entrepreneur Sean “Diddy” Combs is asking the New York Supreme Court to enforce a 2021 agreement that requires spirits seller Diageo to treat his DeLeon tequila brand ...
Combs’ relationship with Diageo dates to 2007, when the London-based company — which owns more than 200 brands, including Guinness beer and Tanqueray gin — approached Combs about Ciroc.