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Rimmel's company motto is "Get the London Look". The faces of Rimmel were Kate Moss, [2] Sophie Ellis-Bextor, Lily Cole, Ayumi Hamasaki, [3] and ITV's Holly Willoughby.. In October 2009, it was announced that Jerry Hall, Georgia May Jagger, and Canadian supermodel, Coco Rocha, were set to join to the line up of spokeswomen. [4]
Non-allergic makeup appeared when the bare face was in fashion as women became more interested in the chemical value of their makeup. [58] Modern developments in technology, such as the High-shear mixer facilitated the production of cosmetics which were more natural looking and had greater staying power in wear than their predecessors. [ 59 ]
Eugène Rimmel (c. 1820–1887) was a French-born British perfumer and businessman, responsible for manufacturing and marketing some of the earliest commercially made cosmetics, through his company House of Rimmel, (now a division of Coty Inc.).
Though eyeliner is commonly black, it can come in many different colours. Eyeliner can come in the form of a pencil, a gel or a liquid. False eyelashes are used to extend, exaggerate, and add volume to the eyelashes. Consisting generally of a small strip to which hair—either human, mink, or synthetic—is attached, false eyelashes are ...
More dramatic makeup was often worn in the evenings. [1] Make-up used by European fashion designers in the 1970s presented a sensual look for women in striking contrast to the "natural look". [7] Though models in Yves Saint Laurent's hugely influential runway shows wore menswear and short, slicked-back hair, their lips were glossy and bright ...
It is usually made from a powder but can also be found in liquid, pencil, cream, or mousse form. Eye shadow can be applied in a wide variety of ways depending upon the desired look and the formulation. Typically application is done using fingers or brushes. The most important aspect of applying eye shadow, and makeup in general, is blending well.