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Delta Air Lines' CEO told the Atlanta Rotary Club that his customers had strong opinions about upcoming changes to the carrier's loyalty program. Delta CEO said they 'probably went too far' with ...
Delta Air Lines is rethinking changes it already announced to its loyalty program, with the airline's CEO saying it went too far trying to address a surge in the ranks of elite frequent flyers.
The Delta Skymiles program was valued at $6.5 billion. The program was in effect mortgaged to keep the airline afloat in view of the catastrophic drop in demand for air travel due to the COVID-19 pandemic. Delta reported a 78% decline in miles redeemed in the first half of the 2020 year, resulting in a 60% drop in passenger revenue.
Delta Air Lines is a major United States airline based in Atlanta, Georgia. As of December 31, 2021, Delta's mainline aircraft fly to 242 destinations, serving 52 countries across six continents. The airline operates nine domestic hubs. [1] In the summer 2024 Delta operated 893 daily flights out of its Atlanta main hub. [2]