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2. Artificial intelligence in customer experience - Wikipedia

   en.wikipedia.org/wiki/Artificial_intelligence_in...

   Artificial intelligence in customer experience is the use and development of artificial intelligence (AI) to aid and improve customer experience (sometimes abbreviated to CX AI). [ 1 ] [ 2 ] Chatbots are often seen as the first step in the development of AI within the industry, but more tailored offerings are slowly becoming available.

3. Customer analytics - Wikipedia

   en.wikipedia.org/wiki/Customer_analytics

   Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing , site selection , and customer relationship management .

4. Customer experience - Wikipedia

   en.wikipedia.org/wiki/Customer_experience

   Businesses use customer values and create a plan to gain a competitive advantage. Businesses use the knowledge of customers to guide the customer journey to their products and services. [57] Due to the shift in customer experience, in 2014 Wolny & Charoensuksai highlight three behaviours that show how decisions can be made in this digital journey.

5. Business analytics - Wikipedia

   en.wikipedia.org/wiki/Business_analytics

   When a specific customer type is considering a purchase, an analytics-enabled enterprise can modify the sales pitch to appeal to that consumer. This means the storage space for all that data must react extremely fast to provide the necessary data in real-time.

6. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   As of July 1, 2023, Universal Analytics ceased collecting new data, with Google Analytics 4 succeeding it as the primary analytics platform. Google had previously announced this transition in March 2022. While users had the option to use Universal Analytics up to the July 2023 deadline, no new data has been added to UA since its discontinuation ...

7. Cohort analysis - Wikipedia

   en.wikipedia.org/wiki/Cohort_analysis

   Cohort analysis is a kind of behavioral analytics that breaks the data in a data set into related groups before analysis. These groups, or cohorts, usually share common characteristics or experiences within a defined time-span.