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A business alliance is an agreement between businesses, usually motivated by cost reduction and improved service for the customer. Alliances are often bounded by a single agreement with equitable risk and opportunity share for all parties involved and are typically managed by an integrated project team.
The more different the products of rival firms are, the lower the cross effects between their markets with regards to both non-price and price variables. [6] By offering a wide range of products, firms can not only achieve economies of scope, but also be able to expand their market base.
As of 2019, over 2 million farmers have been certified by the Rainforest Alliance, and over 5,000 companies work with the Rainforest Alliance to source certified ingredients. [ 22 ] UTZ Certified was created in 1997 by a Dutch company, Ahold Coffee Company, with the aim of creating an open and transparent marketplace for socially and ...
[29] analysed the specific constraints producers face: on value creation that relate to a producer's ability to access affordable and high-quality raw material, financial, and production resources; and on value capture that relate to a producer's ability to access the marketplace, assert market power, and obtain secure and consistent transactions.
A strategic alliance is an agreement between two or more players to share resources or knowledge, to be beneficial to all parties involved. It is a way to supplement internal assets, capabilities and activities, with access to needed resources or processes from outside players such as suppliers, customers, competitors, companies in different industries, brand owners, universities, institutes ...
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The Manufacturers Alliance for Productivity & Innovation (MAPI) (formerly the Machinery and Allied Products Institute) is a non-profit manufacturing leadership network that offers benchmarking, professional development, and research services.
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