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Reputation is the primary stuff of perceived quality. Its power comes from an unstated analogy: that the quality of products today is similar to the quality of products of yesterday, or the quality of goods in a new product line is similar to the quality of a company's established products. [1]
The more different the products of rival firms are, the lower the cross effects between their markets with regards to both non-price and price variables. [6] By offering a wide range of products, firms can not only achieve economies of scope, but also be able to expand their market base.
A strategic alliance is an agreement between two or more players to share resources or knowledge, to be beneficial to all parties involved. It is a way to supplement internal assets, capabilities and activities, with access to needed resources or processes from outside players such as suppliers, customers, competitors, companies in different industries, brand owners, universities, institutes ...
As of 2019, over 2 million farmers have been certified by the Rainforest Alliance, and over 5,000 companies work with the Rainforest Alliance to source certified ingredients. [ 22 ] UTZ Certified was created in 1997 by a Dutch company, Ahold Coffee Company, with the aim of creating an open and transparent marketplace for socially and ...
The creation of the ISEAL Alliance as a private organization in 2002 was the first collaborative effort amongst a group of sustainability standards organizations to agree to follow common good practices for harmonized standards implementation and also to work together to drive up the use of private standards and certification globally. In 2022 ...
A business alliance is an agreement between businesses, usually motivated by cost reduction and improved service for the customer. Alliances are often bounded by a single agreement with equitable risk and opportunity share for all parties involved and are typically managed by an integrated project team.
For products, the goal is to facilitate ethical, environmental, and development-friendly products that are desired by consumers and beneficial for producers, manufacturers and retailers. Processes refer to new, rapidly evolving, complex and high impact technologies on the international market that lack domestic standards or regulatory oversight.
If it targets customers in most or all segments based on attributes other than price (e.g., via higher product quality or service) to command a higher price, it is pursuing a differentiation strategy. It is attempting to differentiate itself along these dimensions favorably relative to its competition.