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Attitude-behaviour consistency is a central concept in social psychology that examines the relationship between individual’s attitudes and their behaviour. Although, people often act in ways inconsistent with their attitudes, and the relationship has been highly debated among researchers.
The term attitude with the psychological meaning of an internal state of preparedness for action was not used until the 19th century. [3]: 2 The American Psychological Association (APA) defines attitude as "a relatively enduring and general evaluation of an object, person, group, issue, or concept on a dimension ranging from negative to positive.
Russell Fazio is Harold E. Burtt Professor of Social Psychology at Ohio State University, where he heads Russ's Attitude and Social Cognition Lab (RASCL). [1] [2] Fazio's work focuses on social psychological phenomena like attitude formation and change, the relationship between attitudes and behavior, and the automatic and controlled cognitive processes that guide social behavior.
Consistency is the covariation of behavior across time. If Jane is generous all the time, she shows high consistency. If Jane is rarely generous or is generous only at specific times, perhaps around the holidays, she shows low consistency.
The person–situation debate in personality psychology refers to the controversy concerning whether the person or the situation is more influential in determining a person's behavior. Personality trait psychologists believe that a person's personality is relatively consistent across situations. [ 1 ]
Cognitive-affective theorists argue that behavior is not the result of some global personality trait; instead, it arises from individuals' perceptions of themselves in a particular situation. However, inconsistencies in behavior are not due solely to the situation; inconsistent behaviors reflect stable patterns of variation within the person.
Consistency bias: Incorrectly remembering one's past attitudes and behaviour as resembling present attitudes and behaviour. [156] Continued influence effect: Misinformation continues to influence memory and reasoning about an event, despite the misinformation having been corrected.
In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. [1] [2] It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time.