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The brand soon expanded from just basketball shoes into apparel and full family kids sizes as well as revenue hit $40M per year in the early to mid 1990s. [citation needed] Soon, however, due to distribution problems with Next Sports, Ewing Athletics filed a lawsuit against them that would effectively close the brand in 1996. [4]
Over the decades, different shoe brands and styles were popular as basketball shoes: Chuck Taylor All-Stars and Keds in the 1960s and 1970s; Adidas and Nike leather high-tops in the late 1970s and 1980s; and Air Jordans in the 1990s. [4] Now most athletes wear shoes from the brand they are signed with and some even have their own signature shoes.
The startup company was founded by Dan Gilbert, Josh Luber, [7] Greg Schwartz, and Chris Kaufman in 2015, [8] and launched in February 2016. [9] [10] Luber had previously founded StockX's predecessor website about rare sneakers called Campless (established during 2012–2013), [11] [12] a site which was featured in Josh Luber's TED Talk on the sneaker market. [13]
Big Baller Brand (BBB) is an American company that designs, manufactures, and sells clothing and shoes.Launched in 2016 by Alan Foster and LaVar Ball, it has most notably produced signature shoes for the Ball brothers—basketball players Lonzo Ball, LaMelo Ball, and LiAngelo Ball.
Starter was founded in New Haven, Connecticut by David Beckerman, a University of New Haven alumnus, to manufacture team uniforms for high school athletic programs. [6]In 1976, the company entered into non-exclusive licensing agreements with a number of professional sports leagues, paying royalties of 8–10% for the right to manufacture and market copies of professional athletic apparel.
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