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Alberto-Culver was purchased and reorganized in 1955 by Leonard H. Lavin for $400,000. [3] Lavin was an entrepreneur and manufacturer's representative for various other companies. The newly created company was then moved to Chicago and a hundred other products were dropped and the company focused on Alberto VO5 shampoo and hairdressing.
Salon Selectives is a line of hair care products, ranging from shampoos and hair conditioners to hair mousses, sprays, gels, and oils.Introduced by Helene Curtis in 1987, Salon Selectives is considered the first salon-inspired mass market hair care brand.
VO5 may refer to: VO5 (band), an American disco band; Alberto VO5, a brand of shampoo formerly owned by Alberto-Culver This page was last edited on 21 ...
Suave Hairdressing and Lanolin Creme Shampoo were soon introduced for general retail sale, and quickly began outselling the competition. In March 1948, Kraft Foods purchased property owned by the company to use for its offices and warehouses, [ 3 ] and Helene Curtis relocated to a new corporate headquarters and manufacturing facility.
Among their philanthropic activities is the Bernice and Leonard H. Lavin Endowed Scholarship for Inner City Chicagoland Students at Lewis University in Romeoville, Illinois, [5] the Lavin VentureStart programs in the Entrepreneurial Management Center at San Diego State University, [6] and the Leonard and Bernice Lavin Entrepreneurship Program at the University of Washington.
The TRESemmé brand was launched in 1947 by Godefroy Manufacturing, and was bought in 1968 by Alberto-Culver, a manufacturer of hair and skincare products.The original intention was to only distribute the products of the brand within beauty salons; however, as the product line became more popular, it was marketed to supermarkets and pharmacies.