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2. Real-time bidding - Wikipedia

   en.wikipedia.org/wiki/Real-time_bidding

   Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]

3. RTB House - Wikipedia

   en.wikipedia.org/wiki/RTB_House

   RTB House is a Polish advertising-technology company that specializes in targeted advertising including retargeting and real-time bidding (RTB) strategies. [11] [12] [13] Founded in 2013, it's headquartered in Warsaw, Poland, it has more than 1,000 employees in over 30 offices worldwide.

4. Bidding - Wikipedia

   en.wikipedia.org/wiki/Bidding

   The idea is that a bidder places their bid over the Internet in real-time. Effectively it is like being at a real auction, in the comfort of the home. Timed bidding, on the other hand, is a separate auction altogether, which allows bidders to participate without the need to see or hear the live event.

5. Real-time data - Wikipedia

   en.wikipedia.org/wiki/Real-time_data

   Real-time data (RTD) is information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Real-time data is often used for navigation or tracking. [1] Such data is usually processed using real-time computing although it can also be stored for later or off-line data analysis.

6. Roblox taps ad-tech firm PubMatic to boost sales of video ads

   www.aol.com/news/roblox-taps-ad-tech-firm...

   The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory through real-time bidding that will be served to users who are 13 and older. Roblox, which depends on in-game ...

7. Ebidding - Wikipedia

   en.wikipedia.org/wiki/Ebidding

   Therefore, the bidding is going to be more dynamic. If the bid decrement is high, the bidding steps must be optimally designed to obtain the best results. There might be no ‘‘‘extension‘‘‘ of the auction if a set time is being given. In the case of an extension, the auction elongates itself for a certain time if a supplier makes a bid.

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   mail.aol.com

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9. The Trade Desk - Wikipedia

   en.wikipedia.org/wiki/The_Trade_Desk

   The Trade Desk, Inc. (stylized as theTradeDesk) is an American multinational technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users. The Trade Desk is headquartered in Ventura, California.