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The Che Guevara trend, or "Che chic", [1] is a fashion trend featuring the Argentine-born revolutionary Ernesto "Che" Guevara. The phenomenon has attracted attention from the media, political commentators, songwriters, [ 2 ] and Cuban American activists due to the popularity of the T-shirt design, Che's political beliefs, and the "irony" of ...
The Australian punk band the Clap has a song called "Che Guevara T-Shirt Wearer" featuring the chorus lines of "you're a Che Guevara T-shirt wearer, and you have no idea who he is." American folk singer-songwriter Richard Shindell often introduces performances of his song "Che Guevara T-Shirt" with a story of the irony of the t-shirts. The song ...
Commercialization of the image has expanded to pictures, swimming suits, beer, wallets, socks, shirts, cigarettes, even in cartoons such as South Park and The Simpsons. The commercialization of Che in all forms has contributed to the recognition and persistence of the icon. Che was a devout Marxist who rejected the corporate model and capitalism.
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When a few months later riots broke out in Berlin, France, and Chicago, and the unrest spread to the American college campuses, young men and women wore Che Guevara T-shirts and carried his pictures during their protest marches. In the view of military historian Erik Durschmied: "In those heady months of 1968, Che Guevara was not dead. He was ...
Long T-shirts are also sometimes worn by women as nightgowns. A 1990s trend in women's clothing involved tight-fitting cropped T-shirts, called crop tops, short enough to reveal the midriff. Another less popular trend is wearing a short-sleeved T-shirt of a contrasting color over a long-sleeved T-shirt, which is known as layering.